Tren Konsumsi Mie Samyang di Kalangan Mahasiswa: Pertimbangan Labelisasi Halal dan Promosi Produk Pada Keputusan Membeli

Purchasing decisions are the actions of consumers to be willing buy or not against a product. Many factors can influence consumer's purchasing decision on Therefore, entrepreneurs required understand behavior in purchasing, especially Indonesia whose people majority Muslim consumers, one which is by halal labeling and promotion. The review means examine impact naming advancement buying choices Samyang noodel. This study utilizes quantitative examination strategies. populace this was understudies at UIN Prof. KH. Saifuddin Zuhri Purwokerto. testing strategy utilized non-likelihood inspecting with purposive examining procedure utilizing 100 essential information acquired from polls. Information done through spearman rank connection, composed concordance kendal w ordinal relapse investigation SPSS. results using correlation analysis concluded that labelization partial promotion have positive significant effect decisions. With coefficient variables purchase 0.838 coefficients promotional 0.848. While 0.430 showed simultaneous relationship between direction, while regression Fitting model table both independent significantly affected noodle students